If we successfully positioned WTNB when they first hired us back in 2008, why did we need to reposition them in 2015? The economy was coming out of a serious downturn and the competition was far different than it was 7 years earlier. The executive team set a course to reclaim its leadership position, and we were more than willing to play a role in that challenge.
We dove into research and emerged with a strategy aimed at doers – borrowers & savers who want to take their dreams come true. Their fistful of hard-earned money, when brought to WTNB will help get the job done.