- Best in their industry and have a product and/or a service to match
- Value outside creative input that challenges conventional thinking
- Are invested in refined design as a pathway to success
STRATEGIC PROCESS FROM
They copied all they could follow but they couldn't copy my mind so I left them sweating and stealing a year and a half behind.
The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.
Make it simple. Make it memorable. Make it inviting to look at.